Every sector of the economy has been greatly affected by the COVID-19 pandemic. Oil and gas, tourism, banking, telecommunication, education, energy, even the entertainment and media industries have been directly or indirectly affected by the pandemic.
However, before this global health challenge, The News Agency Of Nigeria (NAN) made a report that cinemas around Nigeria earned over N3billion in the first six months of 2019, then more than N1. 2billion in July and August of the same year.
Nevertheless, backing up the analysis from The News Agency Of Nigeria, a report made by the Cinema Exhibition Association Of Nigeria (CEAN) stated that in 2019, Nigerians spent close to N7billion to watch movies in cinemas. What a huge amount of money! you might wonder.
But because of the COVID-19 pandemic which has crippled many businesses, it is very unlikely that such amount of money will be spent this year.
This problem is not just for Nigeria alone, but the whole world. And this may, in turn, have a great effect on the number of television content that will be produced this year, this will definitely affect the whole movie and entertainment industry.
The imposing of social distancing measures and other precautionary measures to prevent the transfer of the virus has hit hard on cinemas as most families have no option but to stay home and safe.
Due to the reduction in the number of TV contents, most television operators are left with no choice but to repeat programs and shows across their various channels.
For instance, sports content like football is really huge in Nigeria. But due to the lockdown, organizers of professional leagues across the globe have halted games until there is a reduction in the transmission rate of the virus.
With all these happening, SuperSport one of the biggest sport content providers, especially on DSTV and GOtv platforms, have found a way to make viewers not to feel the impact of ‘No Football’. How?
The providers launched the “Relive” campaign on the channel, a very exciting sports show created to highlight the biggest and the greatest stories in sports history. This campaign offers football, golf and UFC the chance to see great matches, documentaries and Interviews from the past.
We are hoping that in no time, the entire industries will bounce back to action.