Regardless of the size of your business, you need a commercial website, with a commercial website, you stand a chance of building your brand, making long-term profits, increasing the growth of your business, generating clients and loyalty. For your small business to grow big, three things are needed. They include: 1. Time 2. Money and 3. Infrastructure How easily can you achieve all of these with the aid of a virtual platform? According to Bridget Weston Pollack: ” If a company or a small business doesn’t have their presence on an online platform, they are lacking plenty if their potential customers who would have been by now, shopping on their shop store! “ Reasons why your small business needs a big commercial website: CUSTOMER BASE: A survey was made by ‘Sasti Website’ and it was discovered that having a website makes it convenient for at least 88% of small business and enterprises to help meet the needs of their customers. With the aid of a website it also makes it easy for customers to locate a certain organization, therefore it boosts their customers. A website is also a channel where customers get to know what the organization can offer, their ratings & credibility. As a result of these online competitive trends, it is suggested that the content of your website will help achieve customer base. The more informative and relevant your content is, the more it increases the customer base of your organization. CREDIBILITY BUILDING: It is true that every business wants its brand on a larger displayed platform. To achieve this time, effort and a huge amount of money is needed. For small business companies, it may seem unaffordable, hence, it becomes a problem. What can be done? The solution to this is an informative website. With a website, you can have an online brand presence with the least amount of money. This also provides a means of competing with other large business brands in the market. Some companies think is it enough to just own a social media page. The hour is needed to hold on to the marketing concept rather than the seller concept. Through a social media page, you can speak directly about your business services. But with a website review, ratings and customer support services. Your entire business goes online with a website. To wrap it all up, It is more profitable to own a website than just having a social media page. POTENTIAL CUSTOMERS: At times it might be stressful running a business and to attract new customers. But a website makes it even easier to get new customers. These new customers are referred to as POTENTIAL CUSTOMERS. In today’s world reaching out to people by other means of marketing may seem hard and outdated, means like direct mailings and newspaper ads. They have a limited outreach but also that they are extremely unreliable with respect to their return on investment (ROI). Once, your brand is present online, you are sure to get maximum exposure with minimum expenses incurred. They also have a chance of having an edge over other giants business brands. You can also evaluate your results, you can really check if your company has attracted many customers lately. The point isn’t to fetch new customers alone but to also maintained old customers. For this to be done and after-sales services have to be given. Once, you’ve attained a website it becomes the work of the jiffy to update your business services. You do not need to send catalogue or notices to your customers, all you need do is update the new development on your website. Sit back and focus on other business priorities while the website does it job.